The emerging ‘hybrid hospitality’ concept presents a much welcome boost for the UK’s hotel and leisure sector as the lines between hospitality and the workplace blur.
The world of work has evolved drastically due to coronavirus and savvy hotels could harness this trend by repurposing under utilised space into multi-functional work hubs , thus generating additional revenue.
Flexible working patterns and smart technology have carved the way for a rise in remote working that is likely to continue beyond the pandemic. Real Estate firm, Colliers International suggest that hotels offering flexible workspace could increase turnover by up to 20%.
What should hybrid hospitality look like?
To capitalise on the trend, hotels need to be equipped to deliver a practical and appealing workspace that goes beyond the hotel lobby. Hybrid hospitality should provide a multi-functional destination to work, eat, stay, collaborate and more.
Whilst the office destination will still remain paramount, a legacy of remote working will likely continue beyond the pandemic. Businesses are likely to seek regional locations outside of the traditional office space that could offer employees a welcome respite from working at home.
Employees have the opportunity to combat distractions and instead enables structure for productivity. Hybrid hospitality could be the perfect answer to provide all the comfort, flexibility and convenience employees and freelancers have come to expect from the modern office.
A number of hotel brands have already had great success offering flexible work hubs. Royal Berkshire Hotel, part of the Exclusive Collection, worked with Trevillion Interiors to design ‘Homespace’, a purpose-built meeting space within the hotel.
Designed to meet the growing demand for alternative workspaces, Homespace provides a welcome respite from home working, and the Royal Berkshire team chose TopBrewer to deliver a premium and touchless barista-quality coffee experience for guests.
The TopBrewers are perfect for our new, flexible corporate workspace.
Royal Berkshire, part of Exclusive Collection, installed TopBrewer in 'Homespace', a space designed to meet the growing demand for alternative workspace that provides a welcome respite from home working.
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